Eastlan Ratings

Do Ratings Still Matter?

In the old days, only the "agencies" needed to see radio ratings and "we don't sell with ratings locally" was common practice. This old-school mentality might not be the best strategy anymore. Even local direct radio advertisers expect and deserve metrics that help take the mystery out of using radio effectively and demonstrate the potential impressions of their campaign on your station. Digital giants, like Google, have created the expectation of metrics market-wide, even with the smallest local businesses. While there's still a place for relationship building and understanding local needs, using radio ratings alongside those aspects can create a more compelling sales strategy.

Why Choose Eastlan?

Do Ratings Still Matter?

If you can save ten thousands of dollars (or in many cases, hundreds of thousands) annually by a simple vendor change, wouldn't it be worth your consideration? For 25 years, Eastlan Ratings has helped radio broadcasters get the tools they need to help their advertisers grow.

The era of 25-54 rankers creating a revenue stream for your station is pretty much over. Today's best practice is using ratings to demonstrate the potential impressions that can be delivered by your stations.

Reach out to us and we'll let you know how inexpensive widely-accepted radio ratings in your market can be.

Complete. Unbiased. Eastlan.

Complete. Unbiased. Eastlan.

"Radio audience measurement firms are entrusted with a tremendous responsibility - we are relied upon for neutrality. Whether one subscriber or many, we have a moral obligation to present the complete, unbiased picture of a market."

Thousands of agencies access new Eastlan each month.

Used Nationwide. Everyday.

Do Ratings Still Matter?

Do Ratings Still Matter?

Do Ratings Still Matter?

Why Choose Eastlan?

Do Ratings Still Matter?

Do Ratings Still Matter?

Contact Us

Eastlan Support: 1-800-487-5010

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