All Strata/Freewheel, Advantage, GaleForceMedia and Telmar users automatically receive all Eastlan radio ratings data, without charge.
In the old days, only the "agencies" needed to see radio ratings and "we don't sell with ratings locally" was common practice. This old-school mentality might not be the best strategy anymore. Even local direct radio advertisers expect and deserve metrics that help take the mystery out of using radio effectively and demonstrate the potential impressions of their campaign on your station. Digital giants, like Google, have created the expectation of metrics market-wide, even with the smallest local businesses. While there's still a place for relationship building and understanding local needs, using radio ratings alongside those aspects can create a more compelling sales strategy.
If you can save ten thousands of dollars (or in many cases, hundreds of thousands) annually by a simple vendor change, wouldn't it be worth your consideration? For 25 years, Eastlan Ratings has helped radio broadcasters get the tools they need to help their advertisers grow.
The era of 25-54 rankers creating a revenue stream for your station is pretty much over. Today's best practice is using ratings to demonstrate the potential impressions that can be delivered by your stations.
Reach out to us and we'll let you know how inexpensive widely-accepted radio ratings in your market can be.
Scott Phillips
Lead: Training & Support 253-858-6671
Dennis Soapes
Client Services Director 206-352-9447
Frank Kulbertis
Client Services Director 843-816-7253
Bill Shane
Client Services Director 860-572-0696
Complete. Unbiased. Eastlan.
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Privacy Policy (Updated 1/3/2025)
Eastlan Ratings is in the business of measuring media usage by way of responses freely provided by survey respondents. Email addresses are supplied to us by our clients or through a third-party service. Phone numbers (both land lines and cell) are used to cover specific geographic areas without regard to any other characteristic of the survey respondent.
All responses are aggregated so allow for summaries to be made at the geographic of demographic level. This is reason for the questions about zip code and demographics such as age and gender. However, no summaries are ever made or provided on individual surveys. Phone numbers and emails are separated from the other survey responses once the survey has been deemed eligible for use at the summary level. In this way, there is no way to trace any surveys responses back to an individual respondent. While we save respondent level data for recombination with other data later, we have no way to trace any individual response to a particular respondent with the phone number and email address removed. Additionally, survey level data is never provided to our clients: only summary level data.