Eastlan Expands to 3 More Top 100 markets: Greensboro, Memphis and Spokane.

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    • Home
    • Agencies
    • Stations
    • Market List
    • Press room
    • Tools
    • Contact Us
    • Webinars
    • Learning Center
      • New Features
      • Download and Install Data
      • Ranker
      • Trender
      • Scheduler
      • Using XML
      • About Learning Center
  • Home
  • Agencies
  • Stations
  • Market List
  • Press room
  • Tools
  • Contact Us
  • Webinars
  • Learning Center
    • New Features
    • Download and Install Data
    • Ranker
    • Trender
    • Scheduler
    • Using XML
    • About Learning Center

Upcoming Survey Dates

Non-Continuous Markets  

Winter January 2 - March 31  

Spring April 1 - June 30  

Summer June 1 - August 30  

Fall September 1 - November 30   


These dates are for markets measured once per year.  Most  Eastlan markets are measured continuously and compiled monthly. 

Three Levels of Service

Continuous

Year round radio ratings measurement with 12 monthly reports each year.  

Annual

For smaller markets, once a year radio ratings measurement with a full range of demos and dayparts is often enough.

Analysis One

For the smaller markets, once a year radio ratings measurement with the most important dayparts and demos. Cost is under $9,000. 

Helpful Tools

Take a closer look at Eastlan's Radio Ratings Methodology and Eastlan's Guide to Ratings Bias & Ratings Distortion.


Also, and oldie but goody, the AAAA/RAB Universal Guide to Radio Buying and Selling Terms.

RatingsBiasandRatingsDistortion (pdf)

Download

Eastlan Methodology (pdf)

Download

UniversalRadioBuyingTerms (pdf)

Download

Station Update

Let us know about the important identifiers listeners use to describe your station. Feel free to update us anytime things change.

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Eastlan Ratings

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Privacy Policy (Updated 1/3/2025) 

Eastlan Ratings is in the business of measuring media usage by way of responses freely provided by survey respondents.  Email addresses are supplied to us by our clients or through a third-party service. Phone numbers (both land lines and cell) are used to cover specific geographic areas without regard to any other characteristic of the survey respondent.

All responses are aggregated so allow for summaries to be made at the geographic of demographic level.  This is reason for the questions about zip code and demographics such as age and gender.  However, no summaries are ever made or provided on individual surveys.  Phone numbers and emails are separated from the other survey responses once the survey has been deemed eligible for use at the summary level.  In this way, there is no way to trace any surveys responses back to an individual respondent.  While we save respondent level data for recombination with other data later, we have no way to trace any individual response to a particular respondent with the phone number and email address removed.  Additionally, survey level data is never provided to our clients: only summary level data.