Winter January 2 - March 31
Spring April 1 - June 30
Summer June 1 - August 30
Fall September 1 - November 30
These dates are for markets measured once per year. Most Eastlan markets are measured continuously and compiled monthly.
Year round measurement with 12 monthly reports each year.
For smaller markets, once a year measurement with a full range of demos and dayparts is often enough.
For the smaller markets, once a year measurement with the most important dayparts and demos. Cost is under $9,000.
Take a closer look at Eastlan's Methodology and Eastlan's Guide to Ratings Bias & Ratings Distortion.
Also, and oldie but goody, the AAAA/RAB Universal Guide to Radio Buying and Selling Terms.
Complete. Unbiased. Eastlan.
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