About Learning Center

Eastlan Ratings is in the business of measuring media usage by way of responses freely provided by survey respondents. Email addresses are supplied to us by our clients or through a third-party service. Phone numbers (both land lines and cell) are used to cover specific geographic areas without regard to any other characteristic of the survey respondent.

All responses are aggregated so allow for summaries to be made at the geographic of demographic level. This is reason for the questions about zip code and demographics such as age and gender. However, no summaries are ever made or provided on individual surveys. Phone numbers and emails are separated from the other survey responses once the survey has been deemed eligible for use at the summary level. In this way, there is no way to trace any surveys responses back to an individual respondent. While we save respondent level data for recombination with other data later, we have no way to trace any individual response to a particular respondent with the phone number and email address removed. Additionally, survey level data is never provided to our clients: only summary level data.

Eastlan Ratings Learning Center

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