Thousands of agencies access new Eastlan each month.
Used Nationwide. Everyday.
All Strata/Freewheel, Advantage, GaleForceMedia and Telmar users automatically receive all Eastlan radio ratings data, without charge.
Frequently Asked Questions
Agencies, Planners and Buyers ask:
There is no learning curve with Eastlan's data. Eastlan data is fully compatible with all major buying and planning software platforms. All Strata/Freewheel, Advantage, MediaForce and Telmar users automatically receive all Eastlan data each month, without charge.
Absolutely! Every station in the market is listed, not just an arbitrary selected few. With Eastlan, you can invest in radio confident that you have a complete picture of the market.
Eastlan's hybrid of daily e-surveys and random stratified telephone-recall sample is very precise and closely matches the population composition of the survey area. Complete demos in all dayparts and larger sample sizes balanced to the zip code level means Eastlan data is more consistent with less after-the-fact weighting. Sample is balanced by age, race, zip and gender.
Complete. Unbiased. Eastlan.
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Privacy Policy (Updated 1/3/2025)
Eastlan Ratings is in the business of measuring media usage by way of responses freely provided by survey respondents. Email addresses are supplied to us by our clients or through a third-party service. Phone numbers (both land lines and cell) are used to cover specific geographic areas without regard to any other characteristic of the survey respondent.
All responses are aggregated so allow for summaries to be made at the geographic of demographic level. This is reason for the questions about zip code and demographics such as age and gender. However, no summaries are ever made or provided on individual surveys. Phone numbers and emails are separated from the other survey responses once the survey has been deemed eligible for use at the summary level. In this way, there is no way to trace any surveys responses back to an individual respondent. While we save respondent level data for recombination with other data later, we have no way to trace any individual response to a particular respondent with the phone number and email address removed. Additionally, survey level data is never provided to our clients: only summary level data.