Tools
Take a closer look at Eastlan's Methodology and Eastlan's Guide to Ratings Bias & Ratings Distortion.
Also, and oldie but goody, the AAAA/RAB Universal Guide to Radio Buying and Selling Terms.
Tools To Sell More Radio
These are things radio marketing professionals often ask about.
To view Eastlan's February 20 webinar "Harnessing the Power of Ai for Radio!", click here: https://www.youtube.com/watch?v=6mnExKXSOU8
Station Update
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Eastlan Ratings is in the business of measuring media usage by way of responses freely provided by survey respondents. Email addresses are supplied to us by our clients or through a third-party service. Phone numbers (both land lines and cell) are used to cover specific geographic areas without regard to any other characteristic of the survey respondent.
All responses are aggregated so allow for summaries to be made at the geographic of demographic level. This is reason for the questions about zip code and demographics such as age and gender. However, no summaries are ever made or provided on individual surveys. Phone numbers and emails are separated from the other survey responses once the survey has been deemed eligible for use at the summary level. In this way, there is no way to trace any surveys responses back to an individual respondent. While we save respondent level data for recombination with other data later, we have no way to trace any individual response to a particular respondent with the phone number and email address removed. Additionally, survey level data is never provided to our clients: only summary level data.