Take a closer look at Eastlan's Methodology and Eastlan's Guide to Ratings Bias & Ratings Distortion.
Also, and oldie but goody, the AAAA/RAB Universal Guide to Radio Buying and Selling Terms.
These are things radio marketing professionals often ask about.
To view Eastlan's February 20 webinar "Harnessing the Power of Ai for Radio!", click here: https://www.youtube.com/watch?v=6mnExKXSOU8